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Title details for The Price Advantage Workbook by Michael V. Marn - Available

The Price Advantage Workbook

by Michael V. Marn
Eric V. Roegner
ebook
Read a sample Read a sample

Pricing--for any company in any industry--is far and away the most sensitive profit lever available. Still, few companies or managers execute pricing well, and most regularly miss valuable opportunities.

Whether testing the techniques and knowledge gained from reading The Price Advantage or supplementing personal knowledge in the field, this companion workbook is essential.

The Price Advantage Workbook is a comprehensive and insightful self-study guide that eases the understanding of the three levels of pricing from the broad industry view through product/market strategy to day-by-day transaction management. Hard-hitting questions demonstrate why superb pricing strategy is critical for business success and profitability and explain state-of-the-art approaches to analyzing and improving pricing for any product or service.

With a focus on translating pricing theory into real improvements and bottom-line performance, this workbook will help you improve your understanding of pricing concepts and strategy and give you a competitive advantage in any economy.

Expand title description text
Series: Finance Publisher: Wiley Edition: 1

Kindle Book

  • Release date: January 21, 2005

OverDrive Read

  • ISBN: 9780471725503
  • Release date: January 21, 2005

PDF ebook

  • ISBN: 9780471725503
  • File size: 254 KB
  • Release date: January 21, 2005

Formats

Kindle Book
OverDrive Read
PDF ebook
Kindle restrictions

subjects

Business Finance Nonfiction

Languages

English

Pricing--for any company in any industry--is far and away the most sensitive profit lever available. Still, few companies or managers execute pricing well, and most regularly miss valuable opportunities.

Whether testing the techniques and knowledge gained from reading The Price Advantage or supplementing personal knowledge in the field, this companion workbook is essential.

The Price Advantage Workbook is a comprehensive and insightful self-study guide that eases the understanding of the three levels of pricing from the broad industry view through product/market strategy to day-by-day transaction management. Hard-hitting questions demonstrate why superb pricing strategy is critical for business success and profitability and explain state-of-the-art approaches to analyzing and improving pricing for any product or service.

With a focus on translating pricing theory into real improvements and bottom-line performance, this workbook will help you improve your understanding of pricing concepts and strategy and give you a competitive advantage in any economy.

Expand title description text
Business Finance Nonfiction