Close cookie details

This site uses cookies. Learn more about cookies.

OverDrive would like to use cookies to store information on your computer to improve your user experience at our Website. One of the cookies we use is critical for certain aspects of the site to operate and has already been set. You may delete and block all cookies from this site, but this could affect certain features or services of the site. To find out more about the cookies we use and how to delete them, click here to see our Privacy Policy.

If you do not wish to continue, please click here to exit this site.

Hide notification

  Main Nav

ROI of Social Media

Cover of ROI of Social Media

ROI of Social Media

How to Improve the Return on Your Social Marketing Investment
Borrow Borrow Borrow Borrow
How to Improve the Return on Your Social Marketing Investment

This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study. – Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick

We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience. – Jeremiah Owyang, Partner, Altimeter Group

The ROI of Social Media is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both “dollars” and “sense” for social marketers to live by. Fundamentals, strategies and tactics …this book has it all. The ROI of Social Media will be the dog-eared book that sits on the corner of your desk used to prove many a point. – John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified

Analytics are the core to a consistently successful marketing program. This book offers the metrics to manage social marketing programs, to measure their success, to diagnose underperforming elements, and to deliver extraordinary results. Kudos to this team of marketers in putting this essential book together. – Professor JC Larreche, InSEAD, Author of The Momentum Effect 

How to Improve the Return on Your Social Marketing Investment

This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study. – Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick

We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience. – Jeremiah Owyang, Partner, Altimeter Group

The ROI of Social Media is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both “dollars” and “sense” for social marketers to live by. Fundamentals, strategies and tactics …this book has it all. The ROI of Social Media will be the dog-eared book that sits on the corner of your desk used to prove many a point. – John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified

Analytics are the core to a consistently successful marketing program. This book offers the metrics to manage social marketing programs, to measure their success, to diagnose underperforming elements, and to deliver extraordinary results. Kudos to this team of marketers in putting this essential book together. – Professor JC Larreche, InSEAD, Author of The Momentum Effect 

Available formats-
  • Kindle Book
  • OverDrive Read
  • EPUB eBook
  • PDF eBook
Subjects-
Languages:-
Copies-
  • Available:
    2
  • Library copies:
    2
Levels-
  • ATOS:
  • Lexile:
  • Interest Level:
  • Reading Level:

Recommended for you


About the Author-
  • Guy R. Powell is the President and founder of DemandROMI where over the last 20 years he has helped clients from across the globe build highly successful and measureable marketing strategies to drive increased revenue, profit, brand and share. As part of his consulting activities he has trained and/or presented his findings and methods to thousands of marketers across the globe. His consulting career began with ATKearney delivering strategic and tactical solutions to help companies fuel and maintain extraordinary growth for mid-tier and Global 1000 companies. He has experience with many Fortune companies in sectors including CPG, financial services and high technology. Powell's educational background includes an MBA from the University of Chicago and a BSEE from Lehigh University.
Table of Contents-
  • Foreword.

    Preface.

    Acknowledgments.

    Introduction.

    SECTION 1—Getting Started with Social Media ROI.

    Chapter 1—Getting Started with Social Media ROI.

    Chapter 2—Social Media Motivations and Behaviors.

    SECTION 2—The Media Engagement Framework.

    Chapter 3—Introduction to the Media Engagement Framework.

    Chapter 4—Influencer Persona in the Media Engagement Framework.

    Chapter 5—Consumer Persona in the Media Engagement Framework.

    Chapter 6—Individual Persona in the Media Engagement Framework.

    Chapter 7—The Competitive Set—Vying for Attention.

    Chapter 8—The Brand Image.

    Chapter 9— Search–Being Found in Social Media.

    SECTION 3—Practical Applications of Social Media ROI.

    Chapter 10—Putting Values to the "R" and "I" of ROI in Social Media.

    Chapter 11—Eight-Step Process to Measuring Social Marketing Strategy and ROI.

    Chapter 12—Social Media Metrics Tools Providers.

    SECTION 4—Where Does Social Media Go from Here?

    Chapter 13—The Future of Social Media and ROI.

    Afterword.

    Appendix.

    Bibliography.

    Index.

Title Information+
  • Publisher
    Wiley
  • Kindle Book
    Release date:
  • OverDrive Read
    Release date:
  • EPUB eBook
    Release date:
  • PDF eBook
    Release date:
Digital Rights Information+
  • Copyright Protection (DRM) required by the Publisher may be applied to this title to limit or prohibit printing or copying. File sharing or redistribution is prohibited. Your rights to access this material expire at the end of the lending period. Please see Important Notice about Copyrighted Materials for terms applicable to this content.

Status bar:

You've reached your checkout limit.

Visit your Bookshelf to manage your titles.

×

You already have this title checked out.

Want to go to your Bookshelf?

×

Recommendation Limit Reached.

You have reached the maximum number of titles you are permitted to recommend at this time.

×

Sign in to recommend this title.

Recommend your library consider adding this title to the Digital Collection.

×

Enhanced Details

×
×

Limited availability

Availability can change throughout the month based on the library's budget.

is available for days.

Once playback starts, you have hours to view the title.

×

Permissions

×

The OverDrive Read format of this eBook has professional narration that plays while you read in your browser. Learn more here.

×

Holds

Total holds:


×

You've reached your library's checkout limit for digital titles.

To make room for more checkouts, you may be able to return titles from your Bookshelf.

×

Excessive Checkout Limit Reached.

There have been too many titles checked out and returned by your account within a short period of time.

Try again in several days. If you are still not able to check out titles after 7 days, please contact Support.

×

You have already checked out this title. To access it, return to your Bookshelf.

×

This title is not available for your card type. If you think this is an error contact support.

×

An unexpected error has occurred.

If this problem persists, please contact support.

×

×

NOTE: Barnes and Noble® may change this list of devices at any time.

×
Buy it now
and help our library WIN!
ROI of Social Media
ROI of Social Media
How to Improve the Return on Your Social Marketing Investment
Guy Powell
Choose a retail partner below to buy this title for yourself.
A portion of this purchase goes to support your library.
Clicking on the 'Buy It Now' link will cause you to leave the library download platform website. The content of the retail website is not controlled by the library. Please be aware that the website does not have the same privacy policy as the library or its service providers.
×
×

There are no copies of this issue left to borrow. Please try to borrow this title again when a new issue is released.

×
Barnes & Noble Sign In |   Sign In

You will be prompted to sign into your library account on the next page.

If this is your first time selecting “Send to NOOK,” you will then be taken to a Barnes & Noble page to sign into (or create) your NOOK account. You should only have to sign into your NOOK account once to link it to your library account. After this one-time step, periodicals will be automatically sent to your NOOK account when you select "Send to NOOK."

The first time you select “Send to NOOK,” you will be taken to a Barnes & Noble page to sign into (or create) your NOOK account. You should only have to sign into your NOOK account once to link it to your library account. After this one-time step, periodicals will be automatically sent to your NOOK account when you select "Send to NOOK."

You can read periodicals on any NOOK tablet or in the free NOOK reading app for iOS, Android or Windows 8.

Accept to ContinueCancel