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Title details for Fame and Fortune by Charles J. Fombrun - Available

Fame and Fortune

by Charles J. Fombrun
Cees B. M. Van Riel
ebook
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Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.

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Publisher: Pearson Education Edition: 1

OverDrive Read

  • ISBN: 9780131990630
  • Release date: August 6, 2003

PDF ebook

  • ISBN: 9780131990630
  • File size: 3157 KB
  • Release date: August 6, 2003

Formats

OverDrive Read
PDF ebook

subjects

Business Nonfiction

Languages

English

Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.

Expand title description text
Business Nonfiction